Cookie Policy

1. Introduction

This Cookies Policy explains how Lives Not Knives (LNK) uses cookies and similar technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy. Cookies may track your use of LNK’s website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the website. However, you can change your cookie settings

2. What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better website experience and allow us to recognise your device when you return to our site.

3. Types of Cookies We Use

Statistics Cookies

These cookies gather information such as how many people are using our site, how they got to our website and how popular any page is. This information can help us to understand which types of content visitors want to see, whilst also ensuring that this content is easy to access.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. This helps us improve our website's functionality and content. These cookies collect information anonymously. 

We use Google Analytics 4 (GA4) cookies to understand how visitors interact with our website. These cookies gather information such as:

  • How many people are using our site
  • How visitors found our website (search engines, social media, direct visits, etc.)
  • Which pages are most popular and how long visitors spend on them
  • How visitors navigate through our site
  • What types of devices and browsers visitors use
  • Geographic location (country/city level)

GA4 cookies help us ensure our content remains relevant and accessible to our audience. The information collected is anonymous and aggregated, meaning we cannot identify individual users. GA4 cookies include:

  • _ga: Used to distinguish users (expires after 2 years)
  • _ga_[ID]: Used to maintain session status (expires after 2 years)
  • gads: Used for advertising features (expires after 13 months)
  • gid: Used to distinguish users (expires after 24 hour

Marketing Cookies

These cookies are used to track visitors across websites. They are set by our advertising partners and help us provide you with relevant content and campaigns. We use the following sites to help track visitors across LNK Websites. 

SharpSpring cookies help us track and analyse visitor behaviour on our website. These cookies:

  • Monitor visitor interactions across our website
  • Track form submissions and conversions
  • Enable personalized content delivery
  • Measure campaign effectiveness
  • Support lead tracking and management

Common Sharp Spring cookies include:

  • __ss: Primary tracking cookie for visitor identification
  • __ss_tk: Used for form tracking and submission
  • __ss_referrer: Tracks traffic sources and visitor navigation
  • koitk: Tracks visitor sessions and behaviour

Facebook Pixel cookies track visitor actions on our website to:

  • Measure the effectiveness of our Facebook advertising
  • Build targeted audiences for future ads
  • Optimize our advertising campaigns
  • Track conversions from Facebook ads

LinkedIn tracking cookies help us:

  • Track conversions from LinkedIn ads
  • Build targeted audiences based on website visitors
  • Gain insights about our professional audience
  • Measure the effectiveness of our LinkedIn campaigns

These marketing cookies collect information about your browsing habits to make advertising more relevant to you and your interests. They are typically placed by our advertising partners (SharpSpring, Facebook, and LinkedIn). You can opt out of these tracking cookies through your browser settings or through the respective platforms' privacy settings.

Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

4. Third-party cookies

We work with third-party suppliers who may also set cookies on our website. These cookies and their third-party owners are shown below. These third-party suppliers are responsible for the cookies they set on our site. If you want further information, please go to the website for the relevant third party.

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at: https://www.google.com/policies/privacy/.

Vimeo is used to promote features and posts on our website. Vimeo privacy policy is available at: https://vimeo.com/privacy

Sharpspring is used for marketing automation and gathering information about our website.  Sharpsprings privacy policy is available at: https://sharpspring.com/legal/privacy/

Facebook is used to advertise and communicate with our customers and community

Facebooks privacy policy is available at: https://en-gb.facebook.com/policy.php

Upshot is used for storing, gathering data. This includes sensitive information. More information can be found: https://www.upshot.org.uk/privacy-statement#:~:text=Upshot%20respects%20your%20privacy%20and,others%2C%20and%20keep%20it%20safe.

5. Storage Of Data collected from cookies

Our cookie policy works in conjunction with our GDPR and safeguarding policies to ensure comprehensive data protection and user safety. Our cookies collect and process user data in accordance with GDPR requirements, ensuring transparency, lawful basis for processing, and respect for user privacy rights. We implement strict data minimisation principles, only collecting essential information through cookies that serve specific, documented purposes.

For GDPR compliance, we:

  • Obtain clear consent before setting non-essential cookies
  • Provide detailed information about cookie purposes and data retention periods
  • Allow users to modify their cookie preferences
  • Maintain records of cookie usage and data processing activities
  • Ensure secure storage and handling of any personal data collected

Regarding safeguarding, our cookie implementation supports our commitment to protecting vulnerable users by:

  • Facilitating user safety features and preferences
  • Enabling essential security monitoring
  • Assisting in preventing unauthorised access

6. Policy Revisions

This Cookies Policy will be reviewed annually by the Board of Trustees to ensure it remains up-to-date and effectively addresses the organisation's cookie management needs. This policy may also be reviewed on a shorter timeline as required following any significant changes in operations, finances, or legal requirements that could impact LNK's practices.

Lives Not Knives is committed to regularly reviewing and updating our Cookies Policy annually. Any recommended updates or revisions to the policy resulting from the periodic review or interim review will be formally approved by the Board of Trustees before being implemented.